FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN UNTUK MENERUSKAN PENDIDIKAN KE PERGURUAN TINGGI (Studi kasus pada STIE Galileo)

yossi hendriati

Abstract


This research has a goal to analyze factors that influences employees decicion toward continuing higher education. Sample size was 100 respondent, taken with purposive sampling method, through survey. In this research, analyzing technique will be conducted by using multiple linear regression analysis.

The result of this research find out several points, namely; for first hypothesis; motivation has significantly impact toward continuing higher education,, accepted. It’s proven by the significance level of motivation at 0.002. And for the result of secondary hypothesis; standarded learning process has significantly impact toward continuing higher education, accepted. It’s proven by the significance level of standarded learning process at 0.005. and for third hypothesis; marketing  has significantly impact toward continuing higher education accepted,  because it had significance level at 0.000.

Key words : decision, motivation, standarded learning process, marketing.


Keywords


decision, motivation, standarded learning process, marketing.

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Yossi Hendriati

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